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Effective content begins with perspective. By shifting how we see the world, we uncover insights that make content more relatable, creative, and impactful. Mark Pomerantz shares why perspective is the foundation of content authority.

Choice Overload → Decision Paralysis Too many options paralyze decision-making. Research on the “paradox of choice” shows that more alternatives often lead to less satisfaction. AI accelerates this effect by generating endless possibilities.

The Onda Process™ is a proprietary framework designed to ensure go-to-market (GTM) strategy evolves in lockstep with product development. Built on the foundation of Stage-Gate principles, Onda weaves GTM strategy into every phase of the lifecycle—not as a handoff at the end, but as a parallel, visible, and actionable workstream from discovery through launch.

Innovation often begins in chaos. By channeling complexity into structure, we uncover clarity, creativity, and ultimately — ingenuity. This post explores how organizations can harness innovation and complexity to drive strategic breakthroughs.

How has your perspective on AI shifted in the past year— if at all? What tools or moments made you rethink it?

In the fast-changing world of artificial intelligence, intention is emerging as a vital concept. It has the power to transform how technology meets human needs. As AI reshapes industries and day-to-day experiences, grasping and applying intention is crucial for organizations that want to fully benefit from these technologies.