The Onda Process™ is a proprietary framework designed to ensure go-to-market (GTM) strategy evolves in lockstep with product development. Built on the foundation of Stage-Gate principles, Onda weaves GTM strategy into every phase of the lifecycle—not as a handoff at the end, but as a parallel, visible, and actionable workstream from discovery through launch.

How has your perspective on AI shifted in the past year— if at all? What tools or moments made you rethink it?